My first year working in London as Senior Strategist, have been an incredible learning experience. I’ve honed in on my social and digital strategy skillset and adopted The New Comms Economy as my Bible.

I do, however, miss the traditional brand and creative strategy work; Talking to customers, running focus groups, writing creative briefs, working as the creative’s third wheel. 

My passion lies in cultural indulgence - thinking, writing, discussing insights and ideas with people who challenge them. I feel like I’ve lost a bit of that since being here, where my focus has been on addressable, comms matrices, VTR, CTR, adapts and of course doing the client services bits too.

I am keen to get back into producing more work, inspired by cultural and customer insights, solving juicy brand problems with communications.

But, like most strategists, I’m faced with a challenge - how do we bring back culturally indulgent work when the funnel has been turned on its head, clients are focused on playing it safe and driven by reach driven metrics? 

Well, I’ve actually got some ideas - more acts, less ads.

See you in the DMs,
Sophia